Diane Boller, ASID
January 30th, 2017

One of the latest trends by mid-range hotel franchises is a feature wall or focal point in the lobby, currently a requirement by several franchises. Focal points can be achieved in a variety of ways, and are an excellent vehicle for establishing a unique and memorable identity.  Some properties lend themselves easily to creating architectural treatments, while others require a bit of “thinking outside the box”.

Below are ”before” and “after” photos from some of our recent projects.

 

Adding an Architectural Feature

Before

Before

After

After

For this property, we introduced architectural interest and a sense of place by creating a fireplace wall and adding dramatic local artwork.

 

Highlighting an Existing Feature

 

highlight-before

Before

after

After

An obtrusive column near the lobby entrance was transformed from a visual barrier to a focal point.  This was achieved by adding a dimensional metallic finish to the column and whimsical seating next to it.

 

Creating a Regional Flavor

 Regional Flavor Before

Before

Regional Flavor After

During Renovation

In this case, the materials selected for the reception area helped to establish a rustic quality that correlates with the rural Western locale of the property.  Reclaimed wood used for the facing of the reception desk, a heavy textured wood-grain wall covering, and industrial pendant lighting all help to establish a regional presence.  It was completed by the addition of a large photo of a regional landscape feature.