Diane Boller, ASID
January 30th, 2017
One of the latest trends by mid-range hotel franchises is a feature wall or focal point in the lobby, currently a requirement by several franchises. Focal points can be achieved in a variety of ways, and are an excellent vehicle for establishing a unique and memorable identity. Some properties lend themselves easily to creating architectural treatments, while others require a bit of “thinking outside the box”.
Below are ”before” and “after” photos from some of our recent projects.
Adding an Architectural Feature
For this property, we introduced architectural interest and a sense of place by creating a fireplace wall and adding dramatic local artwork.
Highlighting an Existing Feature
An obtrusive column near the lobby entrance was transformed from a visual barrier to a focal point. This was achieved by adding a dimensional metallic finish to the column and whimsical seating next to it.
Creating a Regional Flavor
In this case, the materials selected for the reception area helped to establish a rustic quality that correlates with the rural Western locale of the property. Reclaimed wood used for the facing of the reception desk, a heavy textured wood-grain wall covering, and industrial pendant lighting all help to establish a regional presence. It was completed by the addition of a large photo of a regional landscape feature.